Publicity and PR Services

Here’s what’s included with our PR services:

Strategic Campaign Development

Creative campaign development is one of our favorite parts of the job – it’s also a critical aspect of your overall PR strategy. We’ll work with you to identify stories that the media will be likely to latch onto, and then work to get the word out via press release, social media, and content initiatives.

Targeting Media Contacts

We have access to agency-only PR tools that give us the contact information and editorial calendars of every U.S. media outlet – from producers of national TV news programs to local reporters at small-town newspapers.

This enables us to pitch the company directly to reporters, talent agents and segment producers, which we’ve had a lot of success with. Additionally, we’ve built our own list of media contacts that we’ve worked with over the years, including reporters at the Wall Street Journal, CNN, CNBC and Forbes.

Responding to Reporter Queries

When journalists are looking for sources for their stories, they use a variety of services that let them mass-email their queries to PR agencies (and we’re one of them). This puts us in direct contact with reporters looking for expert sources for their articles, TV segments, podcasts and radio shows.

We’ll respond to these reporter queries on your behalf. In the past, this has resulted clients being featured everywhere from the Today show to the Huffington Post.

Press Release Writing and Distribution

Building relationships with reporters, and regularly sending press releases are a critical aspect of the PR process. We’ll work with you to develop compelling stories that the press can latch onto, then write, and distribute a press release to get the news picked up.

Press release distribution

Includes writing the release itself – including all edits, advance email distribution to relevant press contacts (which gives them a 24- to 48-hour head start on the story), national distribution and follow-up with reporters, editors and producers at relevant media outlets.

You’ll also receive a report that details release pickups, unique coverage by journalists, traffic sent to the website and notable interactions, plus a complete list of outlets that the release was distributed to.

 (Cost — $2,000 individually or $1,500 as part of a larger package)